This California Privacy Notice is updated and effective as of: July 7, 2023

This California Privacy Notice supplements the information contained in Landmark Theatres’ Privacy Policy and applies only to California residents. This California Privacy Notice sets forth the disclosures and rights for California Consumers regarding their Personal Information, as required by the California Consumer Privacy Act of 2018, California Privacy Rights Act of 2020, and its implementing regulations (collectively, the “CCPA”). Terms, including defined capitalized terms, used in this Notice have the same meanings given under the CCPA, unless otherwise defined.
1.     Exercising Your California Rights California residents have the following rights:
Right to Know: You have the right to request that we disclose to you the Personal Information we collect, use, disclose, and sell, including the right to request that we provide to you the categories and specific pieces of Personal Information we have collected about you.

●     Right to Request Deletion: You have the right to request that we delete your Personal Information that we have collected about you.

●     Right to Correct: You have the right to correct inaccurate personal information we hold about you.

●     Right to Opt-Out of Sharing: You have the right to opt-out from the sharing of your Personal Information to a third party for cross-context behavioral advertising (i.e., targeted advertising).

●     Right to Opt-Out of Sale: You have the right to opt out of the sale of personal information.

●     Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to limit the use and disclosure of Sensitive Personal Information, including to the use which is necessary and anticipated to perform the services or provide the goods reasonably expected by you.
 
All rights above are subject to the meanings and exceptions set forth in the CCPA. More information on each of these rights is below.  In your request, you must provide enough information to allow us to verify you are the person about whom we collected personal information, or their authorized representative. You must also describe your request with enough detail so that we can understand, evaluate, and respond to it. Please note, we can’t respond to your request if we can’t verify your identity. Making such a request does not require you to create an account with us, and we will only use the information you provide in a request to verify your identity.

California residents have the right to not receive discriminatory treatment for exercising CCPA rights. We will not discriminate against you for exercising your CCPA rights.

Verifying Your Requests 

California residents have the right to not receive discriminatory treatment for exercising CCPA rights. We will not discriminate against you for exercising your CCPA rights.
Verifying Your Requests 
We will take reasonable steps to verify your identity based upon the information you provide and the type of request you are making.
When you exercise your Right to Know, Right to Delete, and/or Right to Correct, we may ask that you provide us with information, beyond your full name, in order to verify your identity and fulfill your request. If we are unable to verify that the individual submitting the request is the same individual about whom we have collected information (or someone authorized by that individual to act on their behalf), we will not be able to process the request.

Agents

Under the CCPA, you may exercise these rights yourself or you may designate an authorized agent to make these requests on your behalf.
If you are an authorized representative submitting a request on a consumer’s behalf, please complete the applicable request per the instructions below. We will follow up to request a written permission, signed by the individual who is the subject of the request, authorizing you to make the request on their behalf. The written permission must state your full legal name, the full legal name of the individual who is the subject of the request, an email address and needs to be clear about the permission granted. The California resident’s identity may need to be independently verified in order for us to be able to fulfill your request and we may also seek attestation of CA residency. We may also ask the California resident to directly confirm with us that they provided you with permission to submit a request. Please keep in mind that if we do not receive adequate proof that you are authorized to act on the California resident’s behalf, we may deny the request.

Right to Know, Right to Delete, & Right to Correct

If you are a California resident and would like to exercise your Right to Know, Right to Delete, and/or Right to Correct please submit your request at via webform [Insert Webform link] or by emailing us at customerservice@landmarktheatres.com. Please include “CCPA Request” in the subject line of your request. Customers may also exercise their rights using the tablet or computer portal provided at theatre locations.

In order to have us provide specific pieces of information, we may require a signed declaration under penalty of perjury that you are the California resident whose Personal Information is the subject of the request. Additionally, once you submit a request to delete, we may follow up and require you to confirm that you want your information deleted as part of the verification process. 

Right to Limit The Use and Disclosure of Sensitive Personal Information

Under the CPRA Regulations, a business must only provide the Right to Limit The Use and Disclosure of Sensitive Personal Information when such information is collected or processed for the purpose of inferring characteristics about a consumer, or its use does not fall under certain statutory exceptions, pursuant to CPRA §1798.121.  Landmark’s use and disclosure of Sensitive Personal Information is not for such purpose and/or falls within the statutory exceptions, and we, therefore, do not offer such this right at this time. 

Right to Opt-Out of the Sale of Personal Information or Sharing for Cross Context Behavioral Advertising

California Consumers have the right to opt-out of the “sale” or “sharing” of your Personal Information or Sensitive Personal Information to a third party for cross context behavioral advertising (i.e., targeted advertising), whether or not for monetary or other valuable consideration. Landmark does not sell your personal information for monetary compensation but engages in certain offline and online advertising practices (and certain third-party analytics and similar activities), which may be considered a “sale” or “share” for cross-context behavioral advertising under CCPA. To opt-out of the “sale” or “sharing” of your Personal Information, please submit your request via webform [Insert Webform Link].

To disable sharing through cookies set by third parties that may be considered “sales” or “sharing” under the CCPA, please click navigate to the “Cookie Choices” link in the footer of our website page. [If possible, include a direct link to the cookie manager tool.]

In addition, the Digital Advertising Alliance also offers tools for California Consumers to send requests under the CCPA to opt out of the sale of personal information by some or all of the participating companies [Link to DAA opt-out tools: https://www.privacyrights.info/].

2.     Data Retention

We retain Personal Information for only as long as it is reasonably necessary for the purposes set out in this Notice and our privacy policy, considering the time period reasonably necessary to: provide the Services to you, exercise the choices and rights you have requested, comply with our contractual obligations, enforce our Terms, and comply with legal and regulatory requirements. Except where we have otherwise disclosed or agreed, we retain your personal information while you have an account with us, or while you are using our Services or continuing to interact with us.

3.     Notice of Financial Incentive

Under California regulation, certain aspects of the Landmark Theatre Rewards Program (“LTLP”), which provide benefits to consumers, may be considered a financial incentive program. We collect personal information from you in connection with the LTLP, e.g., contact information (name, email address) and commercial information (like purchase history) for a number of reasons, including to administer the LTLP, contact you with regard to your LTLP Membership, to provide the benefits to you, to better serve you, and to fulfill your requests associated with the LTLP.

To opt into the LTLP, you will need to provide certain information, register and agree to the Terms [link to LTLP Terms], or otherwise follow the instructions associated with the LTLP. Participation in the LTLP is voluntary and you can withdraw at any time.

To the extent that we provide programs that may be considered a financial incentive because the LTLP is directly or reasonably related to the collection, deletion or retention of consumer personal information, the value is reasonably related to the overall value we receive from the personal information participants provide specific to the LTLP minus the costs and expenses we incur in providing the LTLP.

4.     Users Younger than 16

Landmark does not knowingly collect, share, or sell Personal Information of users younger than 16 years of age.

5.     How We Collect, Use, And Share Personal Information

The Personal Information we collect about you will depend upon how you use our Services or otherwise interact with us. Accordingly, we may not collect all of the below information about you.

In addition to the below, we may collect and/or use additional types of information, and will do so after providing notice to you and obtaining your consent to the extent such notice and consent is required by the CCPA.

a.     Category of Personal Information: Identifiers

Categories of Sources From Which Identifiers Were Collected: 

·       Consumer (i.e., you),
·       Cookies and tracking technologies,
·       Third-party social media companies,  
·       Third-party business partners such as analytics providers, advertising companies.

Business or Commercial Purpose for Which Identifiers Are Collected:

·       Allow you to participate in the Services or other features we offer;
·       Facilitate your participation in sweepstakes, contest, or promotions;
·       Provide customer service and respond to your inquiries;
·       Process transactions and fulfill your orders (movie tickets, private theatre rentals, gift              cards, discount ticket books);
·       Process your inquiries and account registration, including to manage your loyalty account;
·       Customize and optimize our content for you, such as recommendations and advertisements we display to you both when you use the Services and elsewhere online and to recognize you across devices and Services;
·       Send you information about us and our Services (including information on products we  think you may be interested in), and activities, as well as administrative matters;
·       Operate and improve the Services;
·       For internal business purposes such as research, to detect and troubleshoot issues, prevent fraud or other illegal activity, comply with regulatory and legal obligations, or in connection with a business transition;
·       For purposes disclosed at the time you provide the information, or otherwise with your prior consent.

Categories of Third Parties to Whom Identifiers Are Disclosed For A Business Purpose:
·   Service Providers,
·   Third party advertising and analytics companies,
·   Third parties we partner with for contests, sweepstakes, or promotions,
·   Social media and similar third party platforms,
·   Third parties when you agree to or direct that we share your information with them,
·   Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
·   Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property.  

Categories of Third Parties to Whom Identifiers Are Sold or Shared for Cross-Context Behavioral Advertising: 

The following categories of third parties may have access to this information and this may be considered a “sale” or “share” under the CCPA in certain circumstances:
·       Social media and similar third party platforms;
·       Third party advertising and analytics partners.

b.     Category of Personal Information: Customer Records Information, as described in Section 1798.80(e)

Categories of Sources From Which Customer Records Information Was Collected: 

·       Consumer (i.e., you),
·       Cookies and tracking technologies,
·       Third-party social media companies,  
·       Third-party business partners such as analytics providers, advertising companies.

Business or Commercial Purpose for Which Customer Records Information Is Collected:

·       Allow you to participate in the Services or other features we offer, including to communicate with you;
·       Facilitate your participation in sweepstakes, contest, or promotions;
·       Provide customer service and respond to your inquiries;
·       Process transactions and fulfill your orders (movie tickets, private theatre rentals, gift cards, discount ticket books);
·       Process your inquiries and account registration, including to manage your loyalty account;
·       Customize and optimize our content for you, such as recommendations and advertisements we display to you both when you use the Services and elsewhere online and to recognize you across devices and Services; 
·       Send you information about us and our Services (including information on products we think you may be interested in), and activities, as well as administrative matters;
·       Operate and improve the Services;
·       For internal business purposes such as research, to detect and troubleshoot issues, prevent fraud or other illegal activity, comply with regulatory and legal obligations, or in connection with a business transition;
·       For purposes disclosed at the time you provide the information, or otherwise with your prior consent.

Categories of Third Parties to Whom Customer Records Information Is Disclosed For A Business Purpose:

·   Service Providers, 
·   Third party advertising and analytics companies,
·   Third parties we partner with for contests, sweepstakes, or promotions,
·   Social media and similar third party platforms,
·   Third parties when you agree to or direct that we share your information with them,
·   Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
·   Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property.  

Categories of Third Parties to Whom Customer Records Information Is Sold or Shared for Cross-Context Behavioral Advertising: 

The following categories of third parties may have access to this information and this may be considered a “sale” or “share” under the CCPA in certain circumstances:
·       Social media and similar third party platforms;
·       Third party advertising and analytics partners.

 

c.     Category of Personal Information: Characteristics of Protected Classifications, under California or federal law

Categories of Sources From Which Characteristics of Protected Classifications Were Collected: 

·       Consumer

Business or Commercial Purpose for Which Characteristics of Protected Classifications Are Collected:

·       Provide you the Services, including to confirm your eligibility to register your loyalty account and administer birthday rewards;
·       Facilitate your participation in sweepstakes, contest, or promotions;
·       Process transactions and validate your age to fulfill your orders;
·       Operate and improve the Services;
·       For internal business purposes such as research, to detect and troubleshoot issues, prevent fraud or other illegal activity, comply with regulatory and legal obligations, or in connection with a business transition;
·       For purposes disclosed at the time you provide the information, or otherwise with your prior consent.

Categories of Third Parties to Whom Characteristics of Protected Classifications Are Disclosed For A Business Purpose:

·   Service Providers, 
·   Third parties when you agree to or direct that we share your information with them,
·   Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
·   Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property.  

Categories of Third Parties to Whom Characteristics of Protected Classifications Are Sold or Shared for Cross-Context Behavioral Advertising: 
We do not “sell” or “share” this information.

d.     Category of Personal Information: Commercial Information
Categories of Sources From Which Commercial Information Was Collected: 

·       Consumer (i.e., you),
·       Third-party business partners such as analytics providers, advertising companies.

Business or Commercial Purpose for Which Commercial Information Is Collected:

·       Process transactions and fulfill your orders (movie tickets, private theatre rentals, gift cards, discount ticket books);
·       Allow you to participate in the Services or other features we offer;
·       Provide customer service and respond to your inquiries;
·       Process your inquiries and account registration, including to manage your loyalty account;
·       Customize and optimize our content for you, such as recommendations and advertisements we display to you both when you use the Services and elsewhere online; 
·       Send you information about us and our Services (including information on products we think you may be interested in), and activities, as well as administrative matters;
·       Operate and improve the Services;
·       For internal business purposes such as research, to detect and troubleshoot issues, prevent fraud or other illegal activity, comply with regulatory and legal obligations, or in connection with a business transition;
·       For purposes disclosed at the time you provide the information, or otherwise with your prior consent.

Categories of Third Parties to Whom Commercial Information Is Disclosed For A Business Purpose:

·   Service Providers, 
·   Third parties when you agree to or direct that we share your information with them,
·   Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
·   Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property.  
Categories of Third Parties to Whom Commercial Information Is Sold or Shared for Cross-Context Behavioral Advertising: 
Third party advertising and analytics partners may have access to this information and this may be considered a “sale” or “share” under the CCPA in certain circumstances.

 

e.     Category of Personal Information: Internet or Other Electronic Network Activity Information
Categories of Sources From Which Internet or Other Electronic Network Activity Information Was Collected: 

·       Consumer (i.e., you),
·       Cookies and tracking technologies

Business or Commercial Purpose for Which Internet or Other Electronic Network Activity Information Is Collected:

·       Allow you to participate in the Services or other features we offer;
·       Customize and optimize our content for you, such as recommendations and advertisements we display to you both when you use the Services and elsewhere online;
·       Recognize you across devices and Services; 
·       Operate and improve the Services;
·       For internal business purposes such as research, to detect and troubleshoot issues, prevent fraud or other illegal activity, comply with regulatory and legal obligations, or in connection with a business transition;
·       For purposes disclosed at the time you provide the information, or otherwise with your prior consent.

Categories of Third Parties to Whom Internet or Other Electronic Network Activity Information Is Disclosed For A Business Purpose:

·   Service Providers, 
·   Third party advertising and analytics companies,
·   Third parties when you agree to or direct that we share your information with them,
·   Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
·   Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property.  

Categories of Third Parties to Whom Internet or Other Electronic Network Activity Information Is Sold or Shared for Cross-Context Behavioral Advertising: 

Third party advertising and analytics business partners may have access to this information and this may be considered a “sale” or “share” under the CCPA in certain circumstances.

 

f.      Category of Personal Information: Geolocation Information
Categories of Sources From Which Geolocation Information Was Collected: 

·       Consumer (i.e., you),
·       Cookies and tracking technologies..

Business or Commercial Purpose for Which Geolocation Information Is Collected:

·       Provide you the Services (including to enable you to locate movie theatre locations and offerings near you, send out location based alerts during certain events such as an emergency); 
·       Allow you to participate in the Services or other features we offer;
·       Customize and optimize our content for you, such as location based recommendations and advertisements we display to you both when you use the Services and elsewhere online and to recognize you across devices and services; 
·       Send you information about us and our Services (including information on products, events, and offers we think you may be interested in), and activities, as well as administrative matters;
·       Operate and improve the Services;
·       For internal business purposes such as research, to detect and troubleshoot issues, prevent fraud or other illegal activity, comply with regulatory and legal obligations, or in connection with a business transition;
·       For purposes disclosed at the time you provide the information, or otherwise with your prior consent.

Categories of Third Parties to Whom Geolocation Information Is Disclosed For A Business Purpose:

·   Service Providers, 
·   Third party advertising and analytics companies, 
·   Third parties when you agree to or direct that we share your information with them,
·   Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
·   Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property.  

Categories of Third Parties to Whom Geolocation Information Is Sold or Shared for Cross-Context Behavioral Advertising: 

Third party advertising and analytics partners may have access to this information and this may be considered a “sale” or “share” under the CCPA in certain circumstances.

 

g.     Category of Personal Information: Audio, Electronic, Visual, or Similar Information

Categories of Sources From Which Audio, Electronic, Visual, or Similar Information Was Collected: 

·       Consumer (i.e., you).

Business or Commercial Purpose for Which Audio, Electronic, Visual, or Similar Information Is Collected:

·       Allow you to participate in the Services or other features we offer;
·       Provide customer service and respond to your inquiries;
·       Operate and improve the Services;
·       For safety and security at our theatre locations;
·       For internal business purposes such as research, to detect and troubleshoot issues, prevent fraud or other illegal activity, comply with regulatory and legal obligations, or in connection with a business transition;
·       For purposes disclosed at the time you provide the information, or otherwise with your prior consent, such as for customer testimonials about movies.

Categories of Third Parties to Whom Audio, Electronic, Visual, or Similar Information Is Disclosed For A Business Purpose:

·   Service Providers, 
·   Third parties when you agree to or direct that we share your information with them,
·   Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
·   Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property.  

Categories of Third Parties to Whom Audio, Electronic, Visual, or Similar Information Is Sold or Shared for Cross-Context Behavioral Advertising: 

We do not “sell” or “share” this information.

 

h.     Category of Personal Information: Professional or Employment-Related Information
Categories of Sources From Which Professional or Employment-Related Information Was Collected: 

·       Consumer (job applicants).

Business or Commercial Purpose for Professional or Employment-Related Information Is Collected:

·       Facilitate your job search and prepare related governmental and internal statistics reports; 
·       Operate and improve the Services;
·       For internal business purposes such as to better understand our applicants, detect and    troubleshoot issues, prevent fraud or other illegal activity, comply with regulatory and legal obligations, or in connection with a business transition;
·       For purposes disclosed at the time you provide the information, or otherwise with your prior consent.

Categories of Third Parties to Whom Professional or Employment-Related Information Is Disclosed For A Business Purpose:

·   Service Providers, 
·   Third parties when you agree to or direct that we share your information with them,
·   Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
·   Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property.  

Categories of Third Parties to Whom Professional or Employment-Related Information Is Sold or Shared for Cross-Context Behavioral Advertising: 

We do not “sell” or “share” this information.

 

i.      Category of Personal Information: Inferences

Drawn From Any of the Above Information To Create a Profile About You

Categories of Sources From Which Inferences Are Collected: 

·       Consumer (i.e., you),
·       Cookies and tracking technologies,
·       Third-party social media companies,  
·       Third-party business partners such as analytics providers, advertising companies.

Business or Commercial Purpose for Which Inferences Are Collected:

·       Customize and optimize our content for you, such as recommendations and advertisements we display to you both when you use the Services and elsewhere online and to recognize you across devices and services; 
·       Send you information about us and our Services (including information on products we think you may be interested in), and activities, as well as administrative matters;
·       Operate and improve the Services;
·       For internal business purposes such as research, to detect and troubleshoot issues, prevent fraud or other illegal activity, comply with regulatory and legal obligations, or in connection with a business transition;
·       For purposes disclosed at the time you provide the information, or otherwise with your prior consent.

Categories of Third Parties to Whom Inferences Are Disclosed For A Business Purpose:

·   Service Providers, 
·   Third party advertising and analytics companies,
·   Social media and similar third party platforms
·   Third parties when you agree to or direct that we share your information with them,
·   Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition,
·   Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s rights or property.  

Categories of Third Parties to Whom Inferences Are Sold or Shared for Cross-Context Behavioral Advertising: 

The following categories of third parties may have access to this information and this may be considered a “sale” or “share” under the CCPA in certain circumstances:
·       Social media and similar third party platforms;
·       Third party advertising and analytics partners.

6.     Other California Rights (Shine the Light) 
California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us a list of what personal information (if any) we disclosed to third parties for their own direct marketing purposes in the preceding calendar year and the names and addresses of those third parties.  At this time, we do not currently disclose our customers’ personal information to third parties for their own direct marketing purposes.

7.     Contact Us

If you have any questions about this California Notice, the practices of our Services, or your dealings with our Services, you can contact:
Landmark Feedback
700 N. San Vicente Blvd, Suite G470
West Hollywood, CA 90069
Phone: (888) 724-6362
E-mail us at comments@landmarktheatres.com